Archive for customer experience

Speech Analytics for the Marketing Manager

For many marketing managers (or VPs of marketing, Marketing Directors, etc), any insight you have into what will ultimately be a successful marketing/advertising/promotions campaign is critical There is a simple way to get your hands on those insights, and that is by having the technology in place[...]

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Role of Contact Center and Marketing in Customer Relationship Management

The time is now for contact centers, customer service departments, and marketing departments to work together! Peppers & Rogers Group recently wrote an article that shares this perspective, highlight that "Visionary companies are shifting their contact centers away from being reactionary[...]

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