Kate R

Archive for Articles

Seven Business Questions You Can Answer With Call Tracking Insights

by Laura Noonan, published in Dealer Marketing Magazine Online – September 2012

It’s inescapable — we live in a world that is driven by data. Many GMs, sales managers, and their teams are tasked with compiling masses of data to be categorized, analyzed, digested, and relayed back to management in every imaginable form. But, is it really happening? Are dealerships able to take on the seemingly insurmountable responsibilities of extracting the right data that will be most useful, analyzing those metrics correctly, and then making sound business decisions?… Read more

5 Ways to Improve Operations Efficiency with Speech Analytics

It takes time and resources to listen to call recordings and identify those that need your attention. Speech analytics technology is the process of analyzing recorded calls for you to glean information that helps improve operations within the sales and customer service departments of a company. When in place, this powerful technology brings structure to customer interactions, and sheds light on business intelligence that is contained in telephone interactions, that is otherwise only accessible by listening to entire call recordings…. Read more

Three Quick Ways to Impact Business Performance

Today, businesses are under pressure to produce more, with fewer resources. Striking the right balance between expenses for efficient operational tools and resources, and growing sales to support those expenses, presents a challenge for dealerships.

Finding ways to optimize operational efficiency in order to improve productivity, save time and resources, and reduce costs may sound like the elusive magic bullet…But, starting with ”˜the basics’ (like your phone) and building image and analytics to support that solution, will go a long way toward positively impacting your business performance…. Read more