3 Questions to Ask Your Business to Improve the Customer Experience
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3 Questions to Ask Your Business to Improve the Customer Experience

June 03, 2013 by Morgan Pulitzer

Today, it’s all about the customer experience – they are driving the relationship and the success or failure of businesses today.   And, delivering a great customer experience is often the main differentiator that many companies are relying on in order to grow and survive.

Ask the following three questions as they relate to the customer experience your company, brand, contact center, etc. is delivering:

  1. How are we doing – are we delivering a positive customer experience?
  2. What should we do to improve the experience we deliver and are known for?
  3. Why should we put the processes in place to improve the customer experience?

To evaluate how your company is doing in the ‘customer experience’ department, you need to have data to analyze.   Getting your hands on that data is pretty easy, especially with more recent advancements in cloud-based communication technologies.

To get to the starting line though, you need to be recording phone calls.   Then analyze the calls for quality of agent performance using established key performance indicators (KPIs), and then identify new steps in the process, or changes that need to be made to agent coaching in order to ensure you get on the forward path to delivering a great customer experience.

After all, the customer experience takes place and shapes the customer’s perception, which influences purchase behaviors.   Every step along the way needs to be moving you forward for growth and stability in the business environment.   One false move can set you back, behind the competition, and out of the customer’s mind.

Use cloud-based call recording and speech analytics technology to start discovering the content of every call your business is having with your customers.   Capture, analyze and evaluate management strategies – make changes proactively and start improving the customer experience today.

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