Speech Analytics Software Gleans Competitor Intelligence for Car Dealer - CallFinder
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Speech Analytics Software Gleans Competitor Intelligence for Car Dealer

May 29, 2012 by Morgan Pulitzer

We work with an automotive dealer who has been using CallFinder call recording and speech analytics to uncover information on their competitors’ pricing strategies. The dealership realized that their cars were priced too high.

Background:
An automotive retailer wanted to gain more knowledge on their competitive set.

Solution:
The company used CallFinder call monitoring software to create call monitoring searches aimed at specific conversations with their own customers in order to gain knowledge on competitive pricing information. They created CallFinder searches to mine their call recordings for key phrases such as “beat the competitor price” and “match the competitor price.”

Results:
CallFinder speech analytics software segmented out the relevant call recordings in real time. With the knowledge gained on competitor pricing through call monitoring of customer interactions, the company was able to adjust their pricing model after realizing their products were priced higher than industry standards.

This intelligence allowed the company to forecast and shift market strategies and product promotions, giving them a competitive edge.

Schedule an online demonstration of CallFinder call recording and monitor software today to see how CallFinder can help your business easily discover customer conversations and gain business intelligence.   Contact us or call 1-800-639-1700.

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