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Speech Analytics Software Gleans Competitor Intelligence for Car Dealer

May 29, 2012 by Morgan Pulitzer - Last Updated: September 15, 2022

We work with an automotive dealer who has been using CallFinder’s speech analytics to uncover information on their competitors’ pricing strategies. The dealership realized that their cars were priced too high.

Background:
An automotive retailer wanted to gain more knowledge on their competitive set.

Solution:
The company used the CallFinder solution to create call monitoring searches aimed at specific conversations with their own customers in order to gain knowledge on competitive pricing information. They created CallFinder searches to mine their call recordings for key phrases such as “beat the competitor price” and “match the competitor price.”

Results:
CallFinder speech analytics software segmented out the relevant call recordings in real time. With the knowledge gained on competitor pricing through call monitoring of customer interactions, the company was able to adjust their pricing model after realizing their products were priced higher than industry standards.

This intelligence allowed the company to forecast and shift market strategies and product promotions, giving them a competitive edge.

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