This customer uses CallFinder to monitor marketing performance and discover what treatments and procedures their patients are looking for.
Background:
A cosmetic surgery practice wanted to track caller interest in various procedures that they offer, so they could analyze their current marketing and promotion strategies.
Solution:
The company set up CallFinder audio searches of call center recordings to gather intelligence on the breakdown of incoming calls by procedure type.
Results:
CallFinder call monitoring solution provided the practice with a way to understand the voice of its callers. The speech analytics software quickly scanned every call center recording, and then organized each call recording into a category by procedure type.
The practice quickly gained the business intelligence they needed to justify a shift in marketing campaigns, with the rationale coming straight from their customers. Based on the insights they extrapolated from the call center recordings, the practice developed a new marketing program to promote multiple procedures at one time — a direct result of what they learned about customer desires through the CallFinder call monitoring system.
Get Started with CallFinder Today
Schedule a demo of CallFinder today to see how CallFinder can help your business ensure agent script compliance. Contact us using the link below, or call 1-800-639-1700 today!