Home CallFinder Blog Cosmetic Surgery Center Uses Call Recordings to Track Patient Preferences

Cosmetic Surgery Center Uses Call Recordings to Track Patient Preferences

May 30, 2012 by Morgan Pulitzer - Last Updated: September 15, 2022

This customer uses CallFinder to monitor marketing performance and discover what treatments and procedures their patients are looking for.

Background:
A cosmetic surgery practice wanted to track caller interest in various procedures that they offer, so they could analyze their current marketing and promotion strategies.

Solution:
The company set up CallFinder audio searches of call center recordings to gather intelligence on the breakdown of incoming calls by procedure type.

Results:
CallFinder call monitoring solution provided the practice with a way to understand the voice of its callers. The speech analytics software quickly scanned every call center recording, and then organized each call recording into a category by procedure type.

The practice quickly gained the business intelligence they needed to justify a shift in marketing campaigns, with the rationale coming straight from their customers. Based on the insights they extrapolated from the call center recordings, the practice developed a new marketing program to promote multiple procedures at one time — a direct result of what they learned about customer desires through the CallFinder call monitoring system.

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