Home CallFinder Blog Cosmetic Surgery Center Uses Call Recordings to Track Patient Preferences

Cosmetic Surgery Center Uses Call Recordings to Track Patient Preferences

May 30, 2012 by Morgan Pulitzer - Last Updated: September 15, 2022

This customer uses CallFinder to monitor marketing performance and discover what treatments and procedures their patients are looking for.

A cosmetic surgery practice wanted to track caller interest in various procedures that they offer, so they could analyze their current marketing and promotion strategies.

The company set up CallFinder audio searches of call center recordings to gather intelligence on the breakdown of incoming calls by procedure type.

CallFinder call monitoring solution provided the practice with a way to understand the voice of its callers. The speech analytics software quickly scanned every call center recording, and then organized each call recording into a category by procedure type.

The practice quickly gained the business intelligence they needed to justify a shift in marketing campaigns, with the rationale coming straight from their customers. Based on the insights they extrapolated from the call center recordings, the practice developed a new marketing program to promote multiple procedures at one time — a direct result of what they learned about customer desires through the CallFinder call monitoring system.

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