Kate R

Marketing Effectiveness with Call Analytics

Gain Instant Access to Market Intelligence with CallFinder Speech Analytics

By capturing customer conversations, you will gain a wealth of knowledge to realize your organization’s position in the market and better understand your customers’ preferences.

With CallFinder, Marketing teams can extract actionable voice of the customer and marketing performance insights directly out of customer phone calls at a much lower cost, and with more immediacy, than traditional market research. CallFinder will reveal insights on customer behaviors and purchasing trends for all of your products and services, to optimize marketing campaigns and promotions in near real-time so adjustments can be made to maximize marketing spend. Because information is being gathered from 100 percent of inbound phone calls, the data gathered is an accurate representation of how customers are responding to your business.

For example, CallFinder’s call monitoring software can help your marketing department measure campaign effectiveness based on direct customer feedback, elevate brand awareness, identify successful promotions, and hone in on customer preferences.

All of this data and knowledge will improve agent performance and increase the effectiveness of your marketing efforts to grow your business.

 

Benefits of Using Speech Analytics to Measure Effectiveness of Your Marketing Campaigns

Speech analytics software provides businesses with many benefits when compared to traditional market research:

Quantitative and verifiable: Rather than the random sampling method common in traditional research, CallFinder’s speech analytics is applied across 100 percent of agent-customer interactions to gather data from the broadest source possible. You’ll have access to the unquantifiable data hidden within agent-customer interactions, easily and affordably.

Near real-time results: CallFinder can provide call analytics in the form of statistical reports delivered daily, or even multiple times per day, compared to traditional research that may take weeks or even months. You can share market intelligence across your organization, share data reports, and keep executive management in the loop on campaign performance, market trends, and more, in near real-time.

Gather data directly from interactions: Our technology indexes and scans your actual agent-customer interactions, resulting in superior data rather than relying on the memory of the customer service agent or salesperson.

For all of these reasons, the data provided by speech analytics of call center recording is quickly becoming an important component of how your business can gather and act on market intelligence.

To learn about other ways that CallFinder speech analytics and call monitoring software can help your business improve its marketing effectiveness and achieve call quality assurance, please call a CallFinder Specialist at 1-800-639-1700 and schedule an online demonstration.