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Why Business Intelligence Benefits Everyone

February 12, 2014 by Morgan Pulitzer

It doesn’t matter how much you think you know what is going on in your business, you don’t really know until there is evidence provided. This evidence is known as business intelligence. It is literally any information that you collect about the goings on in your business, and it is valuable.

Bigger Gains For Longer Use

Businesses gain more the longer that they use business intelligence. Referring to the topic as BI (business intelligence), cioinsight.com says this,

Are companies learning how to use BI better? The good news is that experience counts. The longer a company uses BI, the wider BI usage spreads within the organization, the more the organization tries to do with the technology and the bigger the technology’s contribution to the bottom line.

The role that business intelligence plays is only going to continue to grow. Getting in on the ground floor with it now makes for better results later.

Acquiring The Data

Allow your employees to know that you are doing something such as listening into the phone calls you make may be a good decision. At least there won’t be complaints of secretive tactics going on. At the same time, not letting them know might help you to acquire more accurate and thus useful data. That is something that needs to be considered heavily.

Customers Benefit As Well

This is not just a bottom line issue, though it does certainly help the bottom line. Customers also benefit when businesses gather intelligence and use it well. For example, if the business uses the information they gather to come up with better customer service procedures, then customers are certainly going to gain from that. As such, gathering business intelligence is a process that should begin immediately.

Contact us with any questions you may have regarding business intelligence and how it may benefit your company.