Kate R

October 2017

Automated Call Scoring: Focus On Customer Experience

In days past, businesses operated with a market-centric strategy, meaning their focus was primarily on their products and how best to sell them to the public. But times have changed, and businesses now understand that in order to be successful, they must instead be customer-centric. Customers wield far more power today than ever before, and keeping them happy is vital. But while some think this happiness is achieved by providing low prices and enticing promotions, studies show what customers really desire when interacting with a business is a great experience…. Read more

Improve Call Center Efficiency With Speech Analytics

With a phone call remaining the preferred way for most people to reach out to a business, many companies find themselves with a conundrum:  How to provide a top quality experience to all of their customers while maintaining a high level of efficiency.  It is possible to improve call center efficiency with speech analytics!

A company certainly doesn’t want its customers to feel like they are being rushed off of a call or that the call center agents aren’t really listening to them or fully addressing their issue. On the other hand, spending too long on just one call means long hold times for other customers – customers who may just get tired of waiting and take their business to a competitor. Not to mention the fact that the customer currently on the line probably doesn’t want to spend a ton of time on the phone, either. So how can a company give customers what they want in the most efficient way possible?… Read more

Monitor Marketing & Sales Activities with Speech Analytics

In order for a business to be truly successful these days, it must put the customer first. To provide outstanding customer experiences, not only is the contact center a key place to start, it is also important to monitor your marketing and sales departments with speech analytics. As the importance of the customer experience continues to be acknowledged, businesses must also be aware that providing this experience is not solely the call center’s responsibility. All factions play a role, particularly sales and marketing. These two departments must focus on knowing customers’ desires and making them a reality…. Read more