Kate R

May 2016

Keeping Millennials Happy with Speech Analytics

Millennials – the generation born (approximately) between 1982 and 1996 – has become a hot topic in today’s business world.  While the Baby Boomer generation currently holds the most spending power, Millennials are poised to take that position when they enter into their 40’s.  Even now, Millennials account for 1.3 trillion dollars in direct annual consumer spending in the United States, alone. But the Millennial Generation is quite different from previous ones, particularly when it comes to their expectations from businesses.  Therefore, companies need to be aware of how exactly this particular demographic thinks and views the world, and using speech analytics to capture conversations with this group of young people is the best way to extract insights on the demographic…. Read more